No Pobre TV. Chinnathambi is a well-respected pillar of his village, dedicating his life to public welfare—but his devotion to duty comes at the cost of time with his wife, Seetha, who longs for a child. His younger brother Raja falls in love with Lalitha, the daughter of a corrupt shopkeeper who profits from exploiting the villagers. When Chinnathambi opens a fair-price cooperative store, tensions rise—and Lalitha’s father seizes the opportunity to drive a wedge between the brothers. As family bonds are tested by love, rivalry, and personal sacrifice, the women of the household stand at the heart of reconciliation. But when a twist of fate turns joy into sorrow, hidden truths and quiet acts of love begin to shape the future of both couples.